TikTok has attracted its fair share of fame with its viral short videos, and also for state investigations over its practices. But now, the app finds itself stuck in the middle of a real-life war amid Russia’s ongoing invasion of Ukraine. Its users are engaged deeply in a bitter battle over geopolitical agendas that is unfolding right on their phones’ screens. “This is the first war that will be covered on TikTok by super-empowered individuals armed only with smartphones,” reads a column in The New York Times. And New York Magazine event went ahead with coining the term “WarTok,” a portmanteau for TikTok and war. The Chattanooga Times Free Press called it the first TikTok War.
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