For the most part, television commercials are not watched so much as endured. People of a certain age will remember the unpleasant sensation of watching some show or another, then jumping up to go to the bathroom and grab a snack in the 120 seconds afforded them by the commercial break. The less we knew about what we had missed in those two minutes, the better.
Still, as much as we bemoaned their existence, these same commercials often became popular culture institutions in their own right. After all, when you see the same ad over and over again, it’s going to stick with you, and if there’s a catchy jingle or clever slogan, its permanence is even more likely.
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