BE THE STORY, NOT JUST THE STORYTELLER

If you’re asked to give a presentation in the final hours of a four-day conference, then brace yourself, because you’re facing some serious impediments. Your audience members have been on a fevered engagement high for half a week. They’re exhausted. They’re ready to catch flights back home. And they’re tapped out on charts and data.

So what do you do if you’re in one of the more unfavorable positions that a public speaker can face? How do you keep an audience engaged during a presentation? You let down your guard — and you let your audience in.

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